Influencer Relations Coordinator

Role Overview

• Identify, vet, and recruit 50+ qualified creators across TikTok, Instagram, YouTube, and Amazon, with a strong focus on nano and micro influencers
• Build and maintain a segmented creator database by tier, platform, content category, engagement benchmarks, and historical performance
• Develop long-term relationships with top-performing creators through personalized outreach and partnership structures
• Manage inbound creator inquiries, negotiations, contracts, and compensation models
• Onboard new creators with contracts, product seeding coordination, creative briefs, brand guidelines, and logistics
• Design and execute seasonal influencer campaigns aligned with marketing priorities and product launches
• Coordinate 25–50 influencers per month in synchronized posting windows to maximize reach and impact
• Build and maintain monthly influencer calendars aligned with broader marketing initiatives
• Create standardized creative briefs, shot lists, and content guidelines
• Manage deliverables, posting schedules, approvals (when required), and usage rights
• Launch and manage structured pilot programs across new platforms, retail initiatives, and marketplaces
• Build and scale influencer programs across TikTok, Instagram, YouTube, Amazon, and emerging platforms
• Test and optimize platform-specific strategies, including short-form video, evergreen content, live commerce, and marketplace programs
• Monitor platform trends, algorithm changes, and emerging opportunities
• Implement tracking using promo codes, affiliate links, and attribution windows
• Build and maintain performance dashboards covering reach, engagement, CTR, conversion, revenue, and ROAS
• Deliver monthly performance recaps with insights and optimization recommendations
• Track creator-level performance to identify VIP ambassadors and long-term partnerships
• Flag high-performing content for paid amplification and marketing reuse
• Provide ROI reporting and attribution summaries to leadership
• Partner with Marketing and E-Commerce teams on strategy, budget direction, product selection, and campaign planning
• Collaborate with Creative on content standards and UGC reuse for paid ads, email, and website
• Coordinate with Paid Media on amplification and retargeting strategies
• Share creator feedback with Product teams
• Document processes and build scalability frameworks for future team growth
• Develop quarterly roadmaps for program growth and channel expansion
• Identify long-term ambassador opportunities and exclusive partnerships

Requirements

• 2–4+ years managing influencer programs for DTC, e-commerce, lifestyle, or home décor brands
• Proven experience scaling influencer programs from small creator groups to 50+ active partnerships
• Demonstrated success driving measurable ROI through performance-based influencer programs
• Experience with influencer platforms such as AspireIQ, Grin, Upfluence, or similar tools
• Experience with marketplace or live commerce programs preferred
• Deep expertise across TikTok, Instagram, YouTube, Amazon, Facebook, and Pinterest
• Strong organizational skills with the ability to manage high-volume creator partnerships
• Knowledge of contracts, FTC compliance, usage rights, and compensation structures
• Data-driven mindset with experience tracking engagement, conversion, CAC, ROAS, and revenue
• Strong negotiation, communication, and stakeholder management skills
• Ability to work independently, build structure from ambiguity, and drive initiatives end to end
• Understanding of performance marketing fundamentals, attribution models, and tracking frameworks
• Comfort operating in fast-paced, growth-oriented environments.

Benefits

• Health insurance
• Flexible work arrangements