Fractional Marketing Strategist – Part-Time, Contractor

Role Overview

• own the client inquiry pipeline and monitor monthly inquiry trends
• track and report on key marketing metrics (traffic, inquiries, referral sources, conversion)
• diagnose changes in inquiry volume and recommend adjustments to restore or increase client flow
• coordinate SEO strategy, website improvements, and digital visibility efforts
• oversee Google Business Profile and online reputation systems
• identify and test marketing experiments (ads, landing pages, referral outreach, etc.)
• coordinate with external vendors or contractors executing marketing work
• provide clear monthly reporting and strategic recommendations to leadership
• oversee marketing materials to ensure alignment with brand and strategy
• other duties as assigned

Requirements

• strong, firsthand knowledge of marketing
• high comfortability with technology and a willingness and ability to learn new platforms, as necessary
• strong knowledge of analytics and reporting, including SEO and Google Analytics
• ability to stay in alignment with brand-specific guidelines
• strong understanding of current effective marketing practices
• strong time management, interpersonal communication, and organizational skills
• high levels of conscientiousness

Benefits

• No additional benefits associated with contractor roles