Execute and manage batch-and-blast lifecycle campaigns across email, SMS, and push.
Code, build, and schedule triggered campaign sends as well as daily batch-and-blast sends.
Set up SMS and push notifications, including product and QA testing.
Ensure proper segmentation, targeting, timing, and test setup based on predefined requirements.
Maintain and manage the lifecycle campaign execution calendar to ensure timely and accurate sends.
Project manage promotional campaign execution from planning through launch and post-send reporting.
Own QA for all lifecycle campaigns, ensuring correct messaging, links, audiences, timing, and promotions before launch.
Conduct thorough product and campaign testing prior to go-live.
Run weekly and monthly lifecycle performance reports, ensuring accuracy and consistency.
Proactively identify anomalies or inconsistencies in reporting and flag potential issues.
Produce clear, accurate, and reliable reporting for internal stakeholders.
Collaborate closely with marketing, creative, and operations teams to align on execution and approvals.
Support the Lifecycle Marketing Manager with ad hoc projects and operational needs.

1–2+ years of experience in a marketing, operations, or execution-focused role within a B2C or e-commerce environment.
Experience working with data in Excel or Google Sheets.
Familiarity with lifecycle marketing tools and ESPs such as Braze, Iterable, Klaviyo, or similar platforms is a plus.
Basic familiarity with HTML (no advanced coding required).
Familiarity with Looker or Google Analytics is a plus.

Lifecycle Marketing Operations Specialist

Key skills