Own the complete lifecycle strategy for large and enterprise DTC clients.
Develop and maintain quarterly roadmaps aligned with client goals and performance.
Recommend high-impact initiatives, including flows, campaigns, and cross-channel opportunities.
Take a holistic approach to retention, proactively identifying opportunities for growth, efficiency, and innovation.
Act as the primary point of contact and strategic lead for enterprise clients.
Lead client calls, including agenda creation, presentation delivery, and post-call follow-ups.
Build trusted relationships with clients based on clarity, results, and confidence.
Translate complex performance data into actionable insights on a monthly and quarterly basis.
Develop executive-ready reporting and presentations that align results with recommendations and future strategies.
Mentor and guide Lifecycle Marketing Strategists and Specialists.
Oversee execution, ensuring projects are delivered on time, on strategy, and on budget.

5–7 years of experience in lifecycle marketing, client relationship management, or a similar role.
Proven track record of managing enterprise-level accounts and leading retention programs.
Experience across lifecycle channels, including email, SMS, loyalty, subscriptions, and segmentation.
Experience working with Klaviyo.
Experience with Shopify.
Strong strategic thinking and leadership capabilities with a data-driven approach to decision-making.
Deep expertise in lifecycle marketing best practices, experimentation, and program growth.
Experience working with cross-functional teams, managing resources, and driving strategic initiatives.
Excellent communication skills with the ability to influence and build trusted relationships.
Ability to manage multiple priorities while maintaining high standards of quality and execution.

Retention Marketing Strategist, Klaviyo – Enterprise DTC

Key skills