Create and publish regular content across Instagram, Facebook, LinkedIn, TikTok, and YouTube based on strategic priorities
Design visually compelling posts using Canva and Adobe Photoshop
Write engaging, platform-specific copy aligned with target audiences and engagement goals
Collaborate with the video editor to coordinate video content needs and provide creative direction
Implement and optimize the content calendar provided by the Marketing Director, incorporating creative input
Schedule and publish content using Hootsuite to ensure consistency
Monitor engagement and performance metrics regularly
Report on social media performance, engagement trends, and campaign effectiveness
Respond to comments, messages, and community interactions in a timely and brand-appropriate manner
Monitor and manage citations provided by Athena HQ to maintain accurate and updated information
Execute email outreach campaigns to editors and publications using established templates to enhance share of voice on AI platforms
Track and report on LLM share of voice performance and citation impact
Identify opportunities to improve brand visibility in AI-generated responses and strengthen overall SEO presence through LLMO
Monitor Reddit and other relevant forums daily for discussions related to bathroom renovations, DIY projects, and home improvement
Respond to customer inquiries and participate in conversations using the brand voice
Engage authentically within relevant online communities to build visibility and trust

3–5 years of professional experience in social media management and digital marketing
Proven track record of creating engaging content for Instagram, Facebook, LinkedIn, TikTok, and YouTube
Experience using Hootsuite or similar scheduling platforms
Familiarity with LLMO, GEO (Generative Engine Optimization), and AI-powered search strategies preferred

Social Media Specialist

Key skills