Social Media Director

Role Overview

• Lead, mentor, and manage a cross-functional social team (coordinators, strategists, creators, and performers) to deliver best-in-class social storytelling.
• Develop and execute the social media brand strategy with a video-first focus, driving follower growth, reach, and engagement across Instagram, Facebook, TikTok, Twitter, Pinterest, and YouTube.
• Build logistics, strategy, and rollout plans for covering live events, cultural moments, and experiential activations, ensuring cohesive content capture and distribution.
• Oversee social video production workflows — including editing, formatting, and optimizing for each platform — while training and supporting team members to execute at scale.
• Collaborate with sales to translate campaign briefs into impactful branded and paid social activations.
• Establish and track qualitative and quantitative content performance goals, leveraging analytics to drive strategy.
• Identify and optimize monetization opportunities across all platforms (e.g., YouTube Partner Program, Meta In-Stream Ads, branded content, affiliate links, and social commerce).
• Manage the annual content calendar, weaving in tentpole cultural moments, live coverage, and recurring campaigns to ensure brand consistency.
• Enforce copyright, licensing, and fair use compliance in all content.
• Conduct regular best-practice training, audits, and team feedback sessions to foster excellence and innovation.
• Stay ahead of emerging trends, tools, and platform changes to keep Okayplayer at the forefront of digital culture.

Requirements

• 5+ years of experience in social media marketing, with at least 3 years managing a team of coordinators, strategists, creators, and performers.
• Demonstrated success in building and leading video-first campaigns, including social video production and editing proficiency (short-form and long-form).
• Hands-on experience creating and executing logistics and rollout strategies for live event coverage, cultural moments, and experiential activations.
• Expertise in paid social campaign management on Meta, YouTube, TikTok, and other major platforms.
• Strong knowledge of analytics tools (e.g., Parse.ly, Google Analytics, Sprout Social, etc.) with the ability to derive actionable insights.
• Proven ability to drive revenue through platform-native monetization tools and branded content integrations.
• Deep understanding of Black culture, music, art, and social trends, with the ability to authentically connect these to brand voice and audience growth.
• Exceptional copywriting, creative thinking, and project management skills, with a results-driven, “roll-up-your-sleeves” mentality.