Global Brand Manager – Sportsbook

Role Overview

• Develop and maintain global brand guidelines (including minor local adaptations if needed) and collaborate with internal teams to ensure consistent application across all channels in a sportsbook environment.
• Support the development, management, and execution of brand campaigns to drive overall brand awareness.
• Contribute to defining and implementing the brand strategy in line with marketing plans and overall business objectives, with a clear focus on sports betting propositions.
• Assess the potential of new markets (geographies and products) and help define strategies for successful entry, considering local regulations and consumer behaviors.
• Support the development of new marketing channels to drive sportsbook customer acquisition and maximize the value of existing audiences.
• Manage all social media channels (e.g., Facebook, Instagram, X, and other relevant platforms), including strategy, editorial planning aligned with live sports moments, monitoring, and optimization recommendations.
• Oversee relationships with brand ambassadors, athletes, or partners, recommending ways to leverage their profiles to enhance sportsbook brand equity and managing related activities.
• Collaborate with external agencies to plan and execute ATL/BTL campaigns and media strategies around key sporting events and tournaments.
• Stay up to date with sportsbook, iGaming, and sports marketing trends, identifying opportunities for brand growth and recommending actionable plans.
• Prepare and present regular reporting summaries for stakeholders, highlighting key metrics, insights, and next steps.
• Support legal and compliance activities for marketing campaigns, including contract reviews and coordination with legal teams in a sports betting regulatory framework.

Requirements

• Creative problem-solving skills and the ability to work independently as well as collaboratively.
• Demonstrated experience within a sportsbook, online betting, iGaming, or closely related gaming environment is required.
• Strong understanding of sportsbook products, player lifecycles, and sports-led customer engagement.
• Fluent in English, both spoken and written.
• Positive and professional attitude, ready to learn and willing to experiment in a fast-paced sportsbook environment.
• Pragmatic and results-oriented, with a focus on finding the most efficient and effective ways to work.
• Experience managing marketing projects and working as part of cross-functional teams.
• Excellent organizational and time-management skills; detail-oriented, able to multitask, and adaptable to changing situations.
• Good understanding of communication channels, particularly social media platforms (e.g., X, YouTube, Instagram, TikTok) and influencer marketing in sports and betting contexts.
• Proven ability to contribute to the development and execution of marketing campaigns.
• Strong interpersonal and communication skills to effectively collaborate with internal and external stakeholders.

Benefits

• Competitive Salary & Benefits
• Growth & Development Opportunities
• Creative and Collaborative Environment