Audit, optimize, and rebuild lifecycle flows (Welcome, Abandoned Cart, Post-Purchase, Win-Back) for both brands
Create clear segmentation between Pro (B2B) and Consumer (D2C) audiences
Manage weekly email calendars: promotional campaigns (D2C) and industry-focused nurture content (B2B)
Run A/B tests on subject lines, send times, layouts, and CTAs to improve open and click-through rates
Track and report monthly on Email-Attributed Revenue and List Growth

Advanced experience in Klaviyo or similar e-commerce ESP platforms
Strong copywriting skills, able to switch tone between inspiring/visual (D2C) and professional/direct (B2B)
Comfortable designing or editing email templates in Canva or Figma
Experience writing B2B sales-enablement emails (plain-text, relationship-driven, inquiry-focused)
Strong data literacy, able to use email metrics to inform broader growth decisions
Experience with lifecycle strategies

Email Marketer

Key skills