Define lifecycle strategy
You will own the lifecycle framework across the entire customer journey and help shape how we engage customers from their first purchase through renewal and expansion.
Improve Activation and Onboarding
You will work closely with Product teams to improve onboarding flows across hosting, domains, website builder, WordPress, and SaaS products.
Drive Retention and Churn prevention
You will lead initiatives that improve long-term customer retention and proactively address churn risks.
Unlock expansion and Cross-Sell
You will work on improving upgrade paths, product recommendation logic, and in-product messaging to help customers discover the next best product for their needs.
Lifecycle Execution and Optimization
You will monitor lifecycle campaign performance, run A/B tests on messaging, timing, and offers, and continuously optimize flows based on data insights to improve engagement, conversion, retention, and expansion revenue.

5+ years of experience in CRM, lifecycle marketing, growth, or retention strategy
Experience in subscription, SaaS, or digital product businesses
Strong analytical mindset with the ability to translate data into actionable lifecycle programs
Experience designing customer segmentation and lifecycle journeys
Familiarity with lifecycle tooling such as HubSpot or similar CRM platform
Ability to connect lifecycle initiatives directly to revenue and retention outcomes
Strong stakeholder management skills across Product, Marketing, Data, and Engineering

Flexibility for your work-life balance: Option to work from home or remotely after consultation with your team colleagues
Flexible flexitime model
Opportunity to earn attractive bonuses
State-of-the-art office spaces
Regular and unforgettable team events across locations
Support for your company pension plan
Discounted Urban Sports Club membership
Free massages during working hours
Flat rate for fruit and drinks (coffee, tea, soda, cola, etc.)

Senior Customer Lifecycle Manager

Key skills