Social Media Manager – TikTok

Role Overview

• As Social Media Manager TikTok, you are responsible for the strategic development, content planning, and day-to-day management of our TikTok channel.
• You combine creative content production with data-driven channel growth.
• You spot trends, develop native TikTok formats, manage content production, and collaborate with creators to increase reach, engagement, and conversions.
• You bridge the gap between creative content execution and strategic channel growth — ensuring TikTok becomes a scalable channel for customer acquisition and brand awareness.
• You develop and execute the TikTok strategy to grow reach, engagement, and the follower base.
• You create and produce high-performing TikTok content that aligns with platform trends and the brand message.
• You identify relevant TikTok trends, sounds, and formats and translate them into brand-compliant content.
• You track content performance, analyze data, and continuously optimize formats and posting strategy.
• You work closely with creators, the social & influencer team, and internal stakeholders to scale successful content formats.

Requirements

• German and English skills at level C1 or above
• 2–4 years of professional experience in social media management, content creation, or TikTok channel growth — ideally with proven success in building or scaling TikTok accounts
• A degree in marketing, communications, media, or a related field is desirable but not required — relevant practical experience is equally valuable
• Deep understanding of the TikTok platform: algorithm dynamics, trends, and platform-native storytelling
• Proven ability to produce high-performing short-form video content — from ideation and scripting to filming and editing in native TikTok style
• Experience analyzing content performance and optimizing based on data, as well as experience with creator collaborations and influencer formats

Benefits

• Flexible work to suit your needs. Work when and where you are most productive — with flexible hours and smart time tracking.
• Home office? For real! We set you up: a one-time €500 allowance to create your ideal home office.
• Top equipment from day one. Mac or Windows — you choose the device you prefer.
• Glow Card — your monthly bonus. €50 credit per month: shop, enjoy, and celebrate — that’s €600 per year on top.
• Learning is part of our culture. Whether Glowcademy, learning time, or personal development — we invest in you, not just numbers.
• Let’s Glow! 40% discount on our entire range — yes, really everything.
• Time off? Take it. 30 days of vacation + 1 personal holiday + up to 10 days unpaid leave when you really need to switch off. New Year’s Eve is also off on top!
• Stay healthy. With our company health plan, you get up to €600 per year back for extras like vision aids, alternative practitioners, or dental cleanings.
• We’ve got your future covered. After the probationary period, there’s a €600 contribution to your pension — and if you contribute yourself, we add another 20%.
• Exclusive perks just for you. Through our corporate benefits platforms, get discounts and goodies from strong partners.
• Team spirit to go. Our Glow25 merch is more than fabric — it shows you are part of something special.
• A culture that truly shines. For five consecutive years we have been recognized as a Top Company on Kununu — a real sign of our strong, positive, and lived culture.
• Move your way. From workouts to wellness breaks — you choose how to stay fit. With Urban Sports Club or Wellpass you have the choice.