Associate Director – Strategy

Role Overview

• Lead the agency’s highest-stakes consulting projects, auditing client digital maturity to reframe ambiguous briefs into actionable transformation roadmaps across media, data, and creative.
• Design and deliver compelling stories for C-suite stakeholders, building the consensus and belief needed to secure investment for mid-to-long term growth plans.
• Pressure test all strategic roadmaps using data and measurement intelligence, ensuring every recommendation, from creative messaging to technical data infrastructure, is rooted in commercial reality.
• Act as the primary architect for cross-discipline solutions, ensuring that Digital Media, Data/Measurement, and Performance Creative are integrated into a single, resilient engine.
• Design advanced measurement frameworks, utilising methodologies like MMM, Incrementally, and ITSA, to provide the evidence required for transformative shifts in client investment.
• Lead the strategic response for high-value new business opportunities, articulating how integrated strategy across media, data, and creative drives P&L impact for a prospect’s business.
• Translate bespoke, high-value strategic solutions into repeatable frameworks and methodologies that can be utilised to raise the standard of work across the wider agency.
• Apply rigorous commercial logic to all strategic decisions, ensuring every initiative is backed by a robust financial case that supports agency growth and stability.
• Represent the agency’s strategic expertise externally through opinionated thought leadership and industry engagement to build market reputation and inbound interest.

Requirements

• Extensive experience in turning commercial business challenges into actionable strategic roadmaps for global or enterprise brands.
• Exceptional narrative leadership with a proven track record of navigating C-suite environments to build belief, secure investment, and influence senior-level decisions during planning and pivots.
• Authoritative knowledge of cross-channel dynamics and advanced measurement techniques across digital media, data, and creative to prove the commercial impact of integrated strategy.
• Strategic foresight to anticipate trends and platform risks, with demonstrated experience in developing original frameworks, digital maturity models, and consultancy-led service offerings.
• Rigorous commercial acumen in leading integrated strategic visions for high-value new business pitches and ensuring all initiatives are backed by robust financial cases.
• Ability to inspire strategic excellence by defining a clear craft "North Star," providing senior practitioner mentorship, and establishing the logic required for technically resilient cross-functional teams.

Benefits

• Flexible, hybrid working options
• as per ways of working charter
• 4.5 day working week
• Private medical insurance with access to EAP Impression funded specialist therapy sessions, up to 6 sessions where Impression funds 50% of the cost
• Enhanced sick pay
• Access to OpenUp, a virtual therapy platform
• Enhanced parental leave
• 28 days annual leave, plus bank holiday
• Life leave – when something unexpected happens in your life and you need some paid leave
• Pregnancy loss and parental bereavement leave
• Compassionate leave
• Eye-care vouchers
• Opportunity to save on and spread the cost of new tech through Techscheme
• Travel to work scheme
• Railcard salary sacrifice scheme
• Budget for books, tools and software
• A full social calendar
• Summer and Christmas party (off-site)
• Chance to attend national and international conferences
• Top Apple equipment to use at work
• Savings on bikes and accessories through Cycle Scheme
• Contributory pension scheme
• The usual agency stuff – office dogs, drinks fridge, ping pong and foosball, tea and coffee and office snacks