Director, Brand Strategy

Role Overview

• Lead the charge on innovative, insight-driven strategies across BDG’s non-endemic categories — Tech/Telcom, Auto, Finance, Travel, Food/Bev, CPG and Liquor — expanding our influence beyond the core female lifestyle space and unlocking new growth verticals.
• Collaborate across the house — partnering with Sales, Branded Content, Video, Experiential, Research/Trends, and Social/Talent teams — to craft bold, strategic proposals that reinforce BDG as a creative thought leader.
• Balance creativity with commerce by managing margins and COGS for all pitched programs, ensuring every idea is as profitable as it is powerful.
• Elevate our signature brand moments while dreaming up new, multi-platform opportunities that authentically connect advertisers to BDG audiences through storytelling, innovation, and proprietary insights.
• Own the storytelling. Ensure all proposals are strategically packaged, visually dynamic, and built to inspire clients and brand partners alike.
• Turn data into magic. Leverage insights and research to design thoughtful, evidence-backed marketing solutions that truly resonate.
• Keep the engine running. Manage cross-functional workflows to ensure seamless execution and clean handoffs to post-sale and account management teams. Stay plugged in. Bring forward the latest in entertainment, digital innovation, and cultural trends to inspire your team and spark big ideas.
• Show and sell. Join client meetings and presentations to bring creative strategies to life with confidence and charisma.

Requirements

• 10 years of digital marketing experience or digital strategy in a related field
• A creative and collaborative mindset — a big-picture thinker who can connect strategy, storytelling, and culture with ease. Exceptional verbal and written communication skills are a must.
• A proactive self-starter with an entrepreneurial spirit and a strong grasp of sales objectives — always thinking one step ahead to drive revenue through bold, custom ideas.
• A data-driven storyteller who can turn insights and analytics into actionable, audience-first marketing opportunities that move the needle.
• A pulse on what’s now and next — deep understanding of digital media, cultural trends, and brand marketing that inspires fresh thinking across every proposal.
• A design-savvy strategist fluent in Canva, Keynote, and the Microsoft Office Suite; comfortable using tools like Google Analytics, comScore, Quantcast, and Shareablee to inform smart solutions.
• A master multitasker who thrives in fast-paced environments — highly organized, detail-oriented, and able to manage multiple projects and deadlines with creative calm.

Tech Stack

• Spark