Move beyond the initial brief to identify the core commercial and performance challenges that creative must solve to unlock client growth
Define clear creative principles and testing roadmaps, rooted in audience insight and performance evidence
Act as a strategic consultant for senior clients, ensuring creative work is consistent yet optimised for high-intensity performance environments
Design and oversee the implementation of large-scale automation workflows, integrating creative production with client tech stacks
Transform technical creative challenges into persuasive business stories, linking creative execution directly to the client's bottom line
Pioneer new, evidence-based testing frameworks and methodologies that unlock performance gains
Lead the collaboration between Strategy, Paid Media, and Client teams, making trade-offs explicit

Expert proficiency in Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop)
Extensive experience in creating high-converting assets for Paid Social, Display, and Video
Experience with a broader set of Creative technology (e.g. Figma, Smartly etc)
Proven background in connecting audience research and performance marketing data to build multi-channel creative roadmaps that move beyond tactical fixes to solve commercial business problems
Extensive experience acting as a lead brand guardian for enterprise-level clients
Ability to expand traditional brand identities into agile, digital-first performance frameworks
Experience designing and overseeing automated production workflows (e.g., DCO, modular video)
Integrating creative production with data signals to drive agile, high-volume delivery at scale
Strong background in "executive-level" consultancy
Ability to translate complex performance data and technical creative choices into persuasive narratives for C-suite stakeholders
Demonstrated ability to manage service operations, including capability auditing, resourcing planning, and the implementation of scalable workflows that balance creative quality with high delivery volumes

Flexible, hybrid working options
as per ways of working charter
4.5 day working week
Private medical insurance with access to EAP Impression funded specialist therapy sessions, up to 6 sessions where Impression funds 50% of the cost
Enhanced sick pay
Access to OpenUp, a virtual therapy platform
Enhanced parental leave
28 days annual leave, plus bank holiday
Life leave – when something unexpected happens in your life and you need some paid leave
Pregnancy loss and parental bereavement leave
Compassionate leave
Eye-care vouchers
Opportunity to save on and spread the cost of new tech through Techscheme
Travel to work scheme
Railcard salary sacrifice scheme
Budget for books, tools and software
A full social calendar
Summer and Christmas party (off-site)
Chance to attend national and international conferences
Top Apple equipment to use at work
Savings on bikes and accessories through Cycle Scheme
Contributory pension scheme
The usual agency stuff – office dogs, drinks fridge, ping pong and foosball, tea and coffee and office snacks

Associate Director, Creative – 12 mth FTC

Key skills