Client Performance Account Director

Role Overview

• Work closely with senior client stakeholders to identify and solve key marketing challenges
• Steer Impressions relationships with key clients and build a deep understanding of the commercial drivers of their business
• Be responsible for every stage of the campaign planning process: interpreting a client’s objectives, creating measurement frameworks, writing an incisive strategy, building testing methodologies and diagnosing performance
• Lead on annual planning for key clients: set strategic direction for the year ahead, socialise it amongst Impression teams and client stakeholders and build the plan for putting it into action
• Lead on all cross-channel media strategy, ensuring that investment decisions made on behalf of clients are rigorously informed by all the available data
• Collaborate
• and provide direction to
• the activation teams, ensuring all plans are complete, accurate and innovative
• Responsible for audience, market and competitor intelligence projects, ensuring that work is insightful and actionable
• Deliver complex marketing problem-solving; turning solutions into strategies to present back to clients
• Create repeatable and distinctive ways to share that information with the wider Impression team and ensure that the way we present is always as client-centric as possible
• Drive revenue for Impression through existing account growth and contribution to business development
• Act as an important contributor for pitches: work with Client Partners on setting the pitch strategy, determining the narrative and creating a framework for other contributors to use
• Ensure all client work is delivered according to the budget
• Build strategic relationships with senior stakeholders, acting as counsel for key decisions about marketing investment
• Drive client-centric solutions that exceed expectations and deliver tangible business value
• Manage a client team within a client pod. Ensure all client work delivered to clients is of the highest quality and market-leading
• Contribute to a culture of continuous development within the client team, and help to advance our product and offer to clients

Requirements

• Full funnel marketing knowledge a must
• Hands-on experience analysing data and spotting opportunities in a range of platforms, including: GA4 (essential)
• Google Search Console (essential)
• Google Ads
• Google CM360 and DV360
• Exceptional interpersonal skills in order to quickly build solid relationships with clients and internal teams
• A positive and creative thinker, with a passion for all things digital
• Ability to lead and inspire others, internally and externally
• Exceptional attention to detail and pride in any work produced
• Open, honest and direct, is comfortable in giving and receiving constructive feedback
• Lives and breathes Impression values
• Ability to work in a fast-paced, dynamic environment on multiple priorities simultaneously, prioritising and coping well under pressure and with competing demands
• A desire to learn new skills
• Ability to think and act independently as well as collaboratively
• Staying calm under pressure and demonstrating empathy and understanding to help clients who may be frustrated
• Adopts a range of influencing and negotiation styles to deal with objections/challenges internally and externally

Benefits

• Flexible, hybrid working options
• 4.5 day working week (Friday afternoons off, all year round)
• Private medical insurance with access to EAP
• Impression funded specialist therapy sessions, up to 6 sessions where Impression funds 50% of the cost
• Enhanced sick pay
• Access to OpenUp, a virtual therapy platform
• Enhanced parental leave
• 28 days annual leave, plus bank holiday
• Life leave – when something unexpected happens in your life and you need some paid leave
• Pregnancy loss and parental bereavement leave
• Compassionate leave
• Eye-care vouchers
• Opportunity to save on and spread the cost of new tech through Techscheme
• Travel to work scheme
• Railcard salary sacrifice scheme
• Budget for books, tools and software
• A full social calendar
• Summer and Christmas party (off-site)
• Chance to attend national and international conferences
• Top Apple equipment to use at work
• Savings on bikes and accessories through Cyclescheme
• Contributory pension scheme
• The usual agency stuff – office dogs, drinks fridge, ping pong and foosball, tea and coffee and office snacks