Responsible for the development and execution of our go-to-market strategy, targeting new accounts
Collaborate with Chief Product Officer, Marketing, Sales and Customer Success to develop personas, market insights, and competitive intelligence, maintaining a continuous feedback loop through customer insights, analyst feedback, and market data to inform product strategy and roadmap
Develop and articulate compelling go-to-market strategies and messaging for webinar, industry events that highlight ChapsVision’s unique value propositions and deeply resonate with our target customers
Partner closely with demand generation and digital marketing teams to orchestrate integrated, market-aligned programs that effectively drive pipeline growth with tailored messaging for diverse audiences
Create impactful customer-facing assets and collateral that reinforce our key solution messages, product offerings, and capabilities
Direct the creation of a wide range of high-impact marketing collateral and compelling content, including web pages, presentations, blogs, product sheets, case studies, videos, and thought leadership pieces

5+ years in product marketing for a B2B software company
Strong writing and storytelling skills, with experience creating a diverse set of content such as marketing emails, presentations, and reports
Demonstrated success in developing go-to-market strategies in collaboration with product management, encompassing product launches, digital and content marketing, and sales partnerships
Proficiency in translating complex technical concepts into compelling marketing content for diverse audiences, supported by excellent verbal and written communication skills for internal and external stakeholders
Ability to work closely with a distributed team and collaborate closely across geographically dispersed marketing teams and fields
Interested in a fast-paced company with the desire to learn quickly across a constantly evolving environment
Experience with Gen AI tools
Strong project management and organizational skills

Competitive salary structure with strong earning potential
Opportunity to be part of a small team expanding the North American market for Chapsvision
Work on a new strategic solution with significant growth potential
Fast-growing, innovative work environment with career advancement opportunities

Product Marketing Lead

Key skills