Tried and True MediaRemote
Senior Director, Media Planning – Buying
Texas, United States of America
Full Time
1 week ago
No Visa Sponsorship
Key skills
AnalyticsMentoring
About this role
Role Overview
- Define the overarching media planning and buying strategy for the agency
- Serve as a thought leader on the evolving media landscape
- Manage, mentor, and inspire a team of Traffic Managers
- Own the performance metrics of all managed campaigns
- Act as a senior client contact for all media-related discussions
Requirements
- 10+ years of progressive experience in media planning and buying
- 8+ years of experience managing, mentoring, and scaling a paid media team (4+ direct reports)
- Proven history of managing and scaling annual media budgets exceeding $20M+
- Deep, hands-on expertise in key platforms, including: Meta Ads Manager (Facebook/Instagram), Google Ads, and TikTok Ads
- Expert understanding of the e-commerce full-funnel, customer journey mapping, and the relationship between media, creative, site conversion, and LTV.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field.
Benefits
- Full benefits package
- Unlimited Flexible Time Off
- Paid Holidays