Franchise Account Director

Role Overview

• Serve as the primary point of contact for assigned portfolios of 4-8 and manage a team of Account Managers each managing 15-20 franchisees.
• Lead and develop a high performing team of Account Managers.
• Lead franchise onboarding, discovery sessions, and strategic planning processes aligned to individual franchise growth objectives
• Build trust and foster collaborative partnerships with franchise owners and their management teams
• Act as a trusted advisor, providing clear direction, recommendations, and operational guidance
• Navigate complex conversations around performance expectations, operational challenges, and growth opportunities both internally and externally
• Conduct quarterly business reviews to assess franchise health, review key performance indicators, and set strategic priorities
• Coordinate with internal resources across operations, marketing, technology, and finance teams to support franchisee success
• Develop and execute strategies to increase franchisee revenue through property acquisition, occupancy optimization, and rate management
• Drive cross-sell and upsell opportunities for Casago solutions including premium services, technology upgrades, marketing packages, and owner acquisition programs
• Manage revenue forecasts and growth projections for assigned franchise portfolio
• Identify expansion opportunities within existing franchise footprints and recommend market entry strategies
• Support franchise contract renewals, working closely with legal and finance teams to structure favorable terms
• Advise on market trends, competitive positioning, and pricing strategies to maximize franchisee profitability
• Monitor key performance metrics including occupancy rates, average daily rate (ADR), revenue per available rental (RevPAR), guest satisfaction scores, and owner satisfaction
• Provide clear, actionable performance reporting that translates complex data into strategic insights and recommendations
• Identify performance risks early and implement corrective action plans to address underperformance
• Enforce Casago brand standards, operational protocols, and quality assurance requirements across franchise operations
• Ensure contractual compliance with franchise agreements, including fee structures, reporting requirements, and performance benchmarks
• Conduct property audits and operational reviews to verify adherence to Casago standards and identify improvement opportunities
• Communicate results clearly and confidently to franchisee stakeholders through regular reporting cadences and business reviews
• Advise franchisees on operational optimizations including staffing models, housekeeping operations, maintenance protocols, and guest services
• Support technology adoption and system transitions, including property management software implementations and integration projects
• Connect franchisees with corporate resources, training programs, and best practice sharing forums
• Conduct field visits to franchise locations to assess operations, meet with local teams, and strengthen relationships
• Advocate for franchisee needs internally and champion improvements to corporate support systems and processes.

Requirements

• 4+ years of enterprise account management or business development
• Bachelor's degree in Business, Marketing, Hospitality Management, or related field, or equivalent work experience
• Proven track record of exceptional leadership and ability to drive accountability, build relationships, influence and communication skills.
• Demonstrated ability to advise on Property Management and build relationships with franchise ownership groups
• Strong financial acumen with experience analyzing P&L statements, ROI calculations, and business performance metrics
• Exceptional presentation and communication skills with ability to influence decision-makers at all organizational levels
• Valid driver's license and ability to travel up to 25% (domestic travel primarily)
• Ability to lift up to 25 pounds for occasional property tours and event participation.

Benefits

• Health/dental/vision insurance based on hours worked
• Employer Sponsored & Voluntary Supplemental Benefits based on hours worked
• 401K retirement savings plan with immediate 100% company match on the first 4% you contribute
• Health & Dependent Care Flexible Spending Accounts based on hours worked
• Paid Flex Time Off / Vacation & Sick Time
• Employee Assistance Program (EAP)
• Employee Discounts