Creative reporting, involving in-depth performance analysis.
You’ll explain the state of our paid ad accounts, designate top/bottom performers across channels, and thoughtfully analyze creative trends based on performance.
Owning strategic components of client relationships… which involves a lot of public speaking!
You’ll pitch strategic & tactical ideas, share creative live, present detailed creative reporting to large groups of clients, and field client questions about strategy and platform data on the fly.
Developing sophisticated quarterly testing strategies for your clients.
Translating high-level strategy into tactical testing plans & concept roadmaps.
Acting as a strategic touchpoint and source of truth for our internal creative team.

5-7 years in-house or top-tier agency experience with a proven track record of leading performance creative strategy across paid social channels.
A trusted partner for our clients who can guide them with paid social strategies that help them achieve their marketing and business goals
Deep expertise of the digital landscape and knowledge of platform-specific best practices on Meta, YouTube, TikTok and additional/emerging platforms.
Proven analytical ability
you can digest data and turn insights into actionable creative strategy that drives growth.
You are comfortable operating across spreadsheets and storyboards and enjoy using data to tell a story
Understanding of media buying best practices across social channels
Demonstrated history of achieving and exceeding paid social media campaign goals
Expertise across capabilities (creative, media, analytics), engaging with the larger team
Exceptional written and verbal communication skills, and can summarize insights to create easy-to-understand client-facing reports
Experience creating and implementing long-term testing and optimization practices
The ability to thrive in a fast-paced environment with a consistent “can-do” attitude, seeing ambiguity as a challenge and not a deterrent
Strong attention to detail and a proven ability to manage multiple work streams at once
Very experienced and comfortable with presenting to clients.

Senior Creative Strategist – Performance Marketing

Key skills