Lead the GUS North America marketing and communications strategy
Define and deliver institutional brand, marketing and communication strategies
Champion marketing innovation, creativity, data-driven decision-making, and continuous improvement
Oversee brand and content across all channels
Direct integrated marketing operations and partnerships, manage vendors, production, and innovation
Lead integrated marketing campaigns across digital and traditional channels
Drive authentic storytelling across all channels
Manage budgets and ensure strong ROI across marketing and communications investments
Build strong relationships across academic leadership, admissions, operations, and student services

Bachelor’s degree marketing, business or a related field required
MBA or relevant postgraduate qualification preferred
A minimum of 10 years of senior marketing, brand and communications leadership experience
A commitment to and history of professional development
Demonstrated skills, knowledge and experience in the design and execution of multi-brand marketing, branding and communications strategies
Creative mindset with proven ability to deliver compelling brand storytelling and campaigns
Strong background in digital and performance marketing, and marketing technology
Significant experience in communications, media relations, crisis management and executive communications
Proven ability in managing budgets, and hiring, training, developing, and supervising staff
Ability to compile and analyze performance data in order to develop metrics that support decision-making for resource allocation and marketing campaigns
Excellent judgment, decision-making and problem-solving skills
Strong creative, strategic, analytical, and organizational skills
Ability to work independently and responsibly while managing numerous projects simultaneously
Superior written and oral communication skills, including group presentation and facilitation skills.

Vice President of Marketing and Communications

Key skills