Own operational delivery of the global attribution roadmap (Signal Recovery, Signal Resilience, Decision Augmentation).
Improve deterministic attribution coverage from current baseline (~60–70%) toward ≥80% where technically feasible.
Lead implementation of GCLID recovery, call tracking, cross-domain persistence, and offline conversion matching.
Establish governance for UTMs, GTM, GA4, Salesforce tracking, and data integrity.
Define and maintain attribution models (First Touch baseline + deterministic and directional multi-touch views).
Translate attribution gaps into quantified commercial risk and decision impact.
Partner with Performance, CRM, Data, Tech, and Product teams to ensure consistent tracking architecture.
Provide executive-ready insights with explicit confidence bands and documented assumptions.
Develop and maintain attribution KPI framework and integrity metrics.
Build documentation, automation, and redundancy to reduce reliance on manual processes.

Bachelor’s degree in Marketing, Business, Data Analytics, Computer Science or equivalent practical experience in marketing measurement and attribution leadership.
8+ years experience in marketing analytics, attribution, or measurement within a multi-channel digital environment.
Proven experience designing and implementing multi-touch attribution frameworks.
Hands-on experience with Google Ads, Meta Ads, GA4, GTM, and Salesforce CRM integrations.
Strong understanding of offline conversion tracking, cross-domain tracking, and server-side tagging.
Experience working in long sales-cycle environments (education, B2B, financial services, or similar).
Demonstrated ability to translate complex technical measurement concepts into executive-level insights.
Experience building governance frameworks for UTMs, tracking standards, and data integrity.
Strong stakeholder management experience across Marketing, Sales, Product, Data, and Technology teams.
Experience managing agencies or external technical partners.

Hybrid working
most roles offer hybrid or flexible arrangements to support work life balance.
Contributory Pension Scheme
5% personal contribution & 3% Company contribution, so you can build long-term financial security with added benefits of the company contributions.
Season Ticket Loan (T&C's apply)
spread the cost of your commute with an interest-free travel loan.
Training & Development opportunities (T&C's apply)
access to short courses via FutureLearn and Group-wide professional development programmes.
Staff Discount Scheme
via My Rewards Hub, from various retailers – Fashion, Grocery, Health & Beauty, Travel, Automotive, Furniture, Dining, Sports and Leisure, Electronics, etc
Employee Assistance Programme
confidential support for your wellbeing, whenever you need it.

Head of Marketing Measurement, Attribution

Key skills