Marketing Intern

Appian is a company that provides process automation technology, focusing on high standards and quality. They are seeking a Marketing Intern to support digital marketing campaigns, content initiatives, and social media programs, providing an opportunity to gain real-world experience in content creation and digital marketing strategy.

Responsibilities:

• Write and produce marketing content for social media, blogs, and digital campaigns
• Support the creation of short-form video, graphics, and digital assets for platforms such as LinkedIn, Instagram, and YouTube
• Help transform customer stories, product insights, and event highlights into engaging marketing content
• Monitor Appian’s social media channels and assist with community engagement
• Identify opportunities to amplify customer, partner, and employee content
• Research industry trends, hashtags, and conversations to inform social media strategy
• Support the execution of global digital marketing campaigns across social media and content channels
• Assist with promotional content for Appian events, product announcements, and marketing initiatives
• Collaborate with Product Marketing, Digital Marketing, and Events teams to support campaign promotion and brand awareness
• Ensure content aligns with Appian’s brand messaging and campaign goals
• Audit and update existing content to ensure alignment with the latest messaging and positioning
• Support updates to nurture streams, campaign landing pages, and digital assets
• Track marketing metrics including impressions, engagement, video views, and audience growth
• Collect and synthesize marketing data to produce reports and insights for marketing stakeholders
• Assist in compiling reports that evaluate campaign performance and identify opportunities for improvement
• Support analysis that informs future content and campaign strategy
• Document meeting action items and assist with project follow-ups across marketing teams
• Help coordinate timelines, assets, and approvals for social media content and marketing campaigns
• Support collaboration between Communications, Digital Marketing, and Product Marketing teams
• Support special projects across the Content Marketing and Digital Marketing teams
• Contribute ideas and insights to improve Appian’s digital storytelling and social media presence
• Present your work and key learnings to the Marketing department at the conclusion of your internship