Monitor the performance of paid marketing campaigns across channels (e.g., Google Ads, Meta, TikTok, LinkedIn, Out-of-Home, Email).
Analyze audience behavior, conversion funnels, and campaign attribution to identify trends and optimization opportunities.
Work with internal and external teams to refine targeting, messaging, and budgeting strategies.
Build dashboards and regular performance reports (weekly, monthly, quarterly) for leadership.
Translate data into clear, actionable insights for both marketing and cross-functional teams.
Define and track key growth and acquisition metrics across campaigns and platforms.
Support A/B tests, creative experiments, landing page optimization, and channel testing.
Collaborate with Product, Sales, and Brand teams to align on acquisition goals and messaging.
Research market trends, competitor performance, and emerging platforms relevant to growth efforts.

Bachelor’s degree in Marketing, Business, Economics, Engineering, Data Science, or related field.
1–3+ years of experience in performance marketing, growth analytics, digital advertising, or data-driven marketing.
Experience analyzing paid media performance and marketing funnels.
Familiarity with campaign platforms (e.g., Google Ads, Meta Ads Manager, LinkedIn Campaign Manager).
Strong analytical and quantitative skills with ability to interpret complex data.
Proficiency with data and visualization tools (e.g., Google Analytics, Looker Studio, Tableau, or similar).
Experience using Excel/Sheets at an intermediate to advanced level (formulas, pivot tables, etc.).
Clear written and verbal communication skills to present findings to non-technical audiences.

Performance Marketing Analyst

Key skills