Key skills
GoBICRM
About this role
Role Overview
- Creating positioning, naming and messaging for products, features and initiatives in the German market
- Planning and coordinating go-to-market activities for launches
- Owning product marketing initiatives focused on activation, adoption and retention
- Analysing data and turning learnings into actionable insights
- Feeding structured insights back into product and growth prioritisation
Requirements
- 4+ years of experience in product marketing or a closely related role
- Are fluent in German and English, written and spoken
- Have worked in fintech, banking or financial services, ideally in a B2B / SME context
- Have strong experience with go-to-market, messaging and lifecycle work
- Are comfortable working cross-functionally with Product, Marketing, CRM and Data
- Are structured, outcome-oriented and able to manage multiple initiatives in parallel
Benefits
- Flexible working hours and a hybrid work setting
- Monthly benefit budget that can be used in multiple ways
- Work nice balance – Weekly exercise hour, bi-weekly breakfasts, bi-annual team weeks in Finland and more
- The chance to shape this role around what's good for you and Holvi