Own the Vietnam and Rest of Asia marketing strategy, aligned with pipeline and revenue goals
Translate global campaigns into locally effective demand generation programs
Partner with regional sales leadership on target accounts, campaign priorities, and pipeline growth
Lead and develop a team of 4 regional marketers
Establish scalable processes and campaign frameworks to ensure consistent execution and measurable results
Plan and execute integrated demand generation programs across: Field marketing and regional events, Account-based marketing (ABM), Paid media and digital acquisition, Inbound marketing and content programs, Sales activation and outbound support
Lead regional field marketing initiatives including industry events, executive roundtables, partner events, and customer meetups
Own the regional marketing budget
Track and report on key metrics including marketing-sourced pipeline, influenced revenue, and campaign ROI

12+ years of B2B marketing experience, ideally in SaaS or enterprise technology across multiple Asian markets
Proven ability to drive pipeline and revenue through integrated demand generation programs
Experience leading and developing high-performing marketing teams
Strong understanding of ABM, digital demand generation, and field marketing
A systems-thinking mindset with the ability to build scalable marketing programs
Experience leveraging AI tools and automation to improve productivity and insights
Familiarity with HubSpot Marketing Hub or similar marketing automation platforms
Strong analytical and project management skills
Experience working closely with sales leadership to drive pipeline outcomes
Fluency in English and Vietnamese.

12 days Annual leave
1 Birthday leave
1 Christmas leave
Premium health insurance (Generali) and annual health check-up to keep you in top shape
Full social insurance
Free ELSA Premium courses to polish your language skills
Annual company trips and quarterly happy hours work hard, play hard!

Senior B2B Marketing Manager

Key skills