Growth Marketing Manager, CRM
Ho Chi Minh City, Ho Chi Minh, Viet Nam
Full Time
1 hour ago
Key skills
LookerCRMA/B Testing
About this role
Role Overview
- Own end-to-end campaign strategy and lifecycle execution across Email, Push, and In-App channels.
- End-to-end campaign promotion timelines
- Advanced user segmentation strategy
- Channel frequency planning
- Copy creation & messaging optimization
- Experiment design (A/B testing & iteration loops)
- Creative briefs for design teams
- Landing page setup & optimization
- Paywall pricing setup
- Deeplink generation (Appsflyer + documentation)
- Performance reporting & dashboard ownership (Amplitude / Looker)
Requirements
- 5+ years in Growth / Lifecycle / CRM marketing
- Background in fast-paced startup or consumer tech environments
- Strong experimentation mindset
- Comfortable owning both strategy and execution
- Deep understanding of monetization & paywall optimization
- Data-driven and highly analytical
- Able to operate independently with high ownership.
Benefits
- Flexible work setup: Remote-first for Singapore, India, Indonesia, Malaysia; hybrid model for Vietnam.
- Comprehensive employee well-being benefits.
- Free ELSA Premium courses to polish your language skills.
- Collaborative, international team culture.
- Opportunity to contribute to a fast-growing, well-funded Silicon Valley startup with global impact.