Own the end-to-end execution of cross-channel CRM campaigns across email and push, including onboarding, activation, transactional, lifecycle and retention programmes.
Take ownership of key parts of the customer journey, from first sign-up through to long-term retention, proactively identifying gaps and building campaigns that measurably improve conversion, engagement and lifetime value.
Design and run structured experiments.
Use customer and product data to build meaningful, high-value segments and trigger logic.
Act as a steward of CRM data and infrastructure.
Analyse campaign and journey performance, producing clear insights into what is working, what isn’t, and what should be built next.

3 to 5 years in a B2C CRM, lifecycle, or marketing role, ideally in a fast-growing or product-led business.
Creative + analytical mindset: You care about good creative and clear copy, but you ultimately trust the numbers.
Technical familiarity: Hands-on experience with modern CRM platforms such as Customer.io, Braze, or HubSpot.
Basic HTML/CSS for email templates is a strong plus, experience with basic programming languages is useful e.g. liquid, jinja.
Data savvy: Very comfortable working with data in Excel or Google Sheets. SQL is a significant advantage and will be used, not just “nice to have.”
Detail-oriented: You take pride in clean builds, accurate targeting, and error-free execution.
Proactive operator: You don’t wait for perfect briefs.
Bonus: A genuine interest in fintech, personal finance, or investing.

A high-ownership role with clear scope to grow, working closely with the Head of CRM and senior stakeholders across marketing, product and data.
A hybrid working environment, with remote options available.
A work from anywhere policy for up to 3 months of the year.
The chance to learn and develop quickly in a team that values experimentation, strong execution and measurable impact.
A horizontal structure where your voice is heard and good ideas move fast.

CRM Manager

Key skills