Key skills
AnalyticsA/B Testing
About this role
Role Overview
- Take ownership of the digital engine for audience acquisition and engagement
- Lead strategies for fan journey optimization
- Design high-performance campaigns to grow first-party data
- Collaborate cross-functionally for local market impact
- Develop interactive experiences to enhance fan advocacy
Requirements
- Experienced performance marketer with a proven track record in audience development
- Ideal background in sports, entertainment, or high-growth consumer sectors
- Mastery of marketing analytics and customer journey mapping
- Comfortable navigating complex digital landscapes
- Proven ability to translate global strategy into actionable campaigns
- Familiarity with A/B testing and behavioral insights
Benefits
- 25 days' annual leave
- Birthday day off and Wellbeing leave
- Opportunity to extend your stay if travelling for a race event
- Health Cash Plan and access to the Aviva Digital Workplace app
- Enhanced Parental Leave
- Flexible Bank Holidays
- Paid volunteer and carer's leave
- Cycle to Work and Electric Car Scheme
- Formula E store discount
- Regular social events and employee working groups