Responsible for revenue growth, sales, and closing new business
initially for the broader business, and later, with vertical specialism.
Lead new business opportunities from first conversation to signed deal
including RFP responses, proactive outreach, and strategic pitch development.
Drive proactive outbound strategy
mapping white space, identifying target sectors, and creating tailored approaches for key decision makers.
Conduct market and competitor research to uncover new categories, emerging trends, and whitespace opportunities for Influencer to lead in.
Build and maintain a strong personal network across brands, agencies, and platforms
attending industry events, client dinners, and entertainment opportunities to deepen relationships and position Influencer front of mind.
Balance strategic relationship-building with relentless pursuit of new business
moving fluidly between hunting and farming to create sustainable revenue growth.
Work collaboratively with Client Services, Creative Strategy, Production, and Measurement teams to deliver compelling, insight-led proposals that meet client goals.
Partner closely with Marketing to support thought leadership and outbound campaigns that drive new business.
Develop and maintain a clear understanding of the influencer and creator landscape
platforms, tools, and evolving media behaviours.
Represent the Growth function as a trusted voice across internal teams, helping to build commercial fluency across the business.

Proven experience in consultative sales, business development, or client leadership within a creative agency, influencer marketing agency or platform ecosystem.
A strong understanding of how creative, strategy, and production intersect to deliver full-funnel marketing outcomes.
Demonstrable success in leading complex pitches, managing RFPs, and closing seven-figure+ deals.
Commercial acumen with the ability to translate client challenges into actionable creative and strategic solutions.
Excellent communication skills, with confidence in presenting to senior clients and internal stakeholders alike.
Highly organised and proactive
able to balance multiple priorities and work collaboratively across teams.
A passion for the creator economy, the future of media, and building brands through creativity and influence.

Business Development Director

Key skills