drive customer acquisition through embedded partnerships
integrating ANNA’s Auto-Accountant capabilities into third-party software products used by SMEs
Identify high-potential partnership opportunities in SME software ecosystems
Research vertical SaaS, POS, marketplace, and platform providers
Evaluate distribution potential, economics, and strategic fit
Develop compelling partnership proposals and commercial structures
Build relationships with senior decision-makers at partner organisations
Conduct negotiations and close partnership agreements
Work closely with product and engineering teams to scope integrations
Align product roadmap with partnership opportunities
Coordinate go-to-market strategies for embedded offerings
Oversee implementation of integrations
Support partner launches and ongoing relationship management
Monitor performance and optimise partnerships over time
Track funnel performance and partner-driven acquisition metrics
Operate dashboards and product analytics to evaluate channel performance
Continuously identify ways to scale the partnership ecosystem

We are looking for a senior operator who combines strategic thinking with hands-on execution.
Key qualities include:
Relationship Builder
Ability to establish trust and productive working relationships quickly
Strong interpersonal and communication skills
Skilled at understanding partner motivations, constraints, and incentives
Commercial Strategist
Able to translate partnership opportunities into realistic growth projections
Experienced in structuring revenue-share partnerships
Operator
Comfortable managing multiple long-cycle deals at different stages simultaneously
Able to independently research markets and originate opportunities
Product-Aware
Strong understanding of technical and product implications of integrations
Comfortable working with product and engineering teams
Data-Driven
Familiar with product analytics, dashboards, and funnel analysis
Uses data to evaluate and optimise partnership performance
Strong candidates will likely bring:
Established contacts in B2B and B2C technology ecosystems
Experience embedding financial or operational products into other platforms
Background working with marketplaces, POS systems, or vertical SaaS
Experience scaling distribution through platform partnerships

Life at ANNA (flexible by design)
Flexible working — focused on trust, autonomy and outcomes
Hybrid or Remote working, depending on role
Work from anywhere for up to 3 months
Support towards home working equipment
Flexible hours for caregiving responsibilities
Temporary reduced hours / phased returns when life needs it
Time off for your child’s first day of school (non-negotiable 🥹)
Employee Growth Share options — because when ANNA grows, you grow too
Wellbeing (because you’re a human first)
Trained Mental Health First Aiders
Perkbox EAP + counselling support
Online GP access & prescription service
Bupa private medical insurance
On-demand wellness content
Menopause support (policy + practical adjustments that actually help)
Financial Wellbeing (money matters — we’re ANNA after all)
Salary sacrifice pension contributions
Workplace nursery salary sacrifice
Perkbox discounts & reward points
Cycle to Work scheme
Salary sacrifice for Home & Tech (coming April ’26)
Growth & Self-Direction (invest in you)
£1k annual personal travel allowance
£1k annual personal learning allowance (including non-work learning — yes, really)
Time Off & Life Moments (the important stuff)
Enhanced parental leave
Adoption leave
Pregnancy loss & compassionate family leave
Emergency dependent leave
Belonging & Connection (we actually like each other)
Monthly team brunches
Regular team-building events
Free drinks & snacks in the office

Chief Business Development Officer

Key skills