Own Ediphi’s demand generation strategy to hit monthly and quarterly pipeline targets.
Plan and execute integrated campaigns that create sales conversations with preconstruction and estimating leaders.
Build scalable campaign plays across channels, including paid search and paid social, retargeting, content syndication, and email promotion (in partnership with Content Marketing).
Partner with Content Marketing and Product Marketing to package existing assets into high-performing demand programs, including webinar themes, landing pages, CTAs, and conversion paths.
Work with Sales and RevOps on audience targeting, lead routing, campaign tracking, and closed-loop reporting in Salesforce.
Improve conversion rates across key funnel moments (ad to landing page, landing page to form fill, form fill to meeting) through testing and iteration.
Own campaign reporting and share performance insights with the GTM team, including pipeline created, conversion rates, and cost efficiency by channel.
Lead Ediphi’s webinar and virtual event program end to end, including topic planning, speaker coordination, promotion, follow-up, and performance reporting.
Pre and post marketing and lead follow up for marquis industry events
Manage the demand gen calendar and keep Sales aligned on what is launching, who it’s for, and how to follow up.
Establish repeatable processes for planning, launching, and measuring campaigns so performance improves quarter over quarter.

4 to 7+ years of B2B demand generation experience (SaaS preferred)
Proficient in building AI-driven campaigns and processes
Proven track record driving measurable pipeline growth through multi-channel programs
Strong marketing automation experience (HubSpot, Marketo, Pardot, or similar)
Strong CRM proficiency (Salesforce preferred) and comfort with reporting
Experience with segmentation, lifecycle programs, and lead management best practices
Solid project management skills and ability to run multiple campaigns concurrently

Senior Demand Generation Manager

Key skills