Lead the strategy and setup of new and emerging channels by identifying and evaluating the opportunities, establishing workflows, building relationships with platform reps and/or mods, and aligning team efforts with client goals
Guide clients and teams on how brands should evaluate and expand into emerging platforms, build successful activations on those platforms, and create test-and-learn models to gauge success in emerging spaces
Serve as a thought leader and go-to expert on established and emerging platforms such as Reddit, WhatsApp, and Twitch and how brands can credibly show up in these spaces
Articulate insights drawn from emerging platform behaviors, subcultures, and conversational trends, organizing observations into clear strategic recommendations
Collaborate across strategy, creative, creator and analytics to deliver short
and long-term platform-specific strategies and playbooks that deliver on objectives
Stay current on of evolving platform mechanics, audience behaviors, social-first best practices, and governance considerations
Partner directly with senior stakeholders and clients to define risk, governance, and brand-building frameworks within community-driven spaces

At least 8 years of experience at a social/ digital agency, integrated marketing, or communications firm working as a social media expert and strategist
Bachelor’s Degree in marketing, communications, or a related field or equivalent work experience
Direct experience building brand strategies and executing those strategies in community-led platforms such as Reddit, Discord, WhatsApp
Familiarity with social media management platforms, including YouTube, Instagram, and TikTok, and tools, such as Sprinklr, Sprout Social, and Brandwatch
A passion for social media, from both a branding and cultural perspective
Understanding of best practices and new features/formats across social platforms (established and emerging)
Experience in client services, including having the ability to understand and assess a client’s needs, and be able to confidently own communications and recommendations in email and presentations
Excellent organizational skills, attention to detail, and the ability to adapt to new conditions, assignments, and deadlines in a fast-paced environment
Exceptional communication skills, both written and verbal, with strong attention to detail and storytelling
Brings a proactive, self-starting mindset to every engagement and opportunity
Experience with global technology and/or retail brands is a plus
Experience with influencers, creators, and talent partners is a plus

VP, Social – Emerging Platforms

Key skills