Own the DTC website experience by improving the Customer journey onsite.
Lead CRO initiatives, A/B testing (using tools like Optimizely or VWO), and landing page development to ensure the brand journey is frictionless and high-converting.
Oversee and optimize our marketing technology stack (Shopify, Klaviyo, GA4, Triple Whale, etc.).
Use SQL or advanced BI tools to analyze customer cohorts.
Understand lifecycle automation to brief the CRM team and build the strategy (Email/SMS).
Partner with engineering to ensure site speed, Core Web Vitals, and technical SEO architecture are best-in-class.
Act as the "translator" between the creative team and the development team.

4+ years in DTC/E-commerce, with a proven track record of scaling brands using technical levers.
Deep proficiency in Google Analytics 4 (GA4) and experience with multi-touch attribution models.
Ability to write SQL is a major plus.
Strong understanding of Shopify themes and front-end customization, including HTML, CSS, JavaScript, and Liquid.
Fluent in A/B testing and experimentation best practices, you don't guess; you test, learn, and iterate.
Partnered closely with the paid marketing teams to continuously improve performance across the funnel.

DTC Manager, CRO

Key skills