Lead Sales-specific valuations and demand forecasts, in partnership with Finance teams for consistent application within financial plans.
Analyze and consolidate macro-level business scenarios to evaluate solutions and quantify impacts across the Sales portfolio.
Responsible for communicating those results to Sales and Brand leads.
Manage a team responsible for evaluating and communicating revenue analytics outputs and go to market strategies that meet the needs of the Sales organization.
Facilitate learning and identify opportunities for individual growth and development.
Drive requirements for Sales-based data collection, consolidation and exposure that meet cross-portfolio needs.
Develop uniform KPIs throughout the tech stack for consistent, scalable outputs in order to quantify real-time risks and opportunities.
Manage internal reporting outputs, distribution, and communication throughout the Sales organization.
Partner across departments to identify audience-specific needs and oversee the accuracy of the data and effectiveness of insights to inform strategic decisions.
Provide ongoing consultation to ESPN/Bristol teams regarding Corporate Strategy, Programming and Acquisitions.
Partner with these groups to provide Ad Sales financial impact and POV to ESPN business related negotiations and decisions.
Requirements
Bachelor's degree; MBA or graduate degree in Analytics, Finance, Economics, Operations or related field preferred
Minimum 10 years of experience within media in a Corporate FP&A, Reporting or Analytics role
Minimum 3 years of management experience
Expert in financial modeling and analysis, including annual budgeting and long-term strategic planning
Expert knowledge of digital ad sales process, executions, and transaction models, as well as ad systems and technology
Expert in ad sales reporting and analysis tools/systems and database management
Advanced knowledge of Microsoft Office software; expert Excel and PowerPoint user
Excellent communication, presentation, and intrapersonal skills