Key skills
AI
About this role
Role Overview
- Structure and monitor acquisition funnels (from impression to sale);
- Analyze metrics such as CAC, CPL, CPA, ROAS, LTV, and conversion rate;
- Create and organize test plans (creatives, audiences, offers, landing pages);
- Collaborate with copy and design teams to develop conversion-oriented creatives;
- Monitor daily/weekly performance with a clear view of revenue impact;
- Build organized reports and dashboards;
- Identify bottlenecks and recommend data-driven improvements;
- Design campaigns using direct response logic (offer, promise, proof, strong CTA).
Requirements
- Extremely organized;
- Strong analytical skills;
- Enjoys working with numbers and spreadsheets;
- Has a continuous testing mindset;
- Able to prioritize initiatives that generate real impact;
- Comfortable with targets and results-driven pressure;
- Curious about AI.
Benefits
- Health insurance;
- Dental insurance;
- Meal or food allowance;
- Transportation allowance;
- Childcare assistance;
- "Férias&Co" (travel benefit);
- Day off;
- Life insurance;
- Extended maternity and paternity leave;
- WellHub (GymPass);
- Fresh fruit in the office daily;
- Coffee machine