Performance Marketing Manager

LangChain is committed to making intelligent agents ubiquitous, providing a platform for building and operating AI agents at scale. The Performance Marketing Manager will own and scale paid digital programs, focusing on campaign execution, optimization, and audience strategies to generate qualified leads across various channels.

Responsibilities:

• Own day-to-day strategy and execution for Paid Search, Display and Paid Social campaigns across prospecting, retargeting, and conversion-focused programs
• Build, launch, and optimize campaigns aligned to business goals across product lines, audiences, funnel stages, and regions
• Manage campaign structure, keyword strategy, audience targeting, bidding, budget pacing, ad variations, exclusions, and landing page alignment
• Continuously monitor performance and make daily optimization decisions to improve efficiency and lead quality
• Develop audience strategies using firmographic, behavioral, account-based, and intent signals to reach the right buyers at the right stage
• Partner closely with sales and marketing to align paid programs to target accounts, priority segments, and pipeline goals
• Help shape full-funnel paid strategies across top-of-funnel awareness, mid-funnel engagement, and bottom-funnel conversion
• Identify gaps in the buyer journey and recommend new campaigns, audience approaches, and retargeting strategies to improve conversion rates
• Own the testing roadmap across ad copy, creative, offers, audience segmentation, bidding strategies, and landing pages
• Run structured experiments and use results to inform future investment decisions
• Work with design, content, and web teams to brief and improve creative assets and landing page experiences
• Bring a strong point of view on what to test next and how to scale what’s working
• Own reporting across paid channels, including spend, CTR, CPC, conversion rates, cost per lead, cost per SQL, pipeline, and revenue influence
• Analyze performance by campaign, audience, segment, geography, and funnel stage to identify optimization opportunities
• Build regular reporting cadences and clearly communicate insights, risks, and recommendations to stakeholders
• Partner with Marketing Ops and Demand Gen leadership to improve attribution, conversion tracking, and measurement quality over time
• Partner with content, product marketing, lifecycle, and field marketing to ensure paid programs support broader go-to-market priorities
• Translate launches, events, customer proof points, and core messaging into effective paid campaign strategies
• Bring a performance lens to cross-functional campaigns and proactively identify ways paid can amplify broader marketing efforts

Requirements:

• 4–6+ years in performance marketing, paid acquisition, growth marketing, or similar digital demand generation roles
• Deep hands-on experience managing and optimizing Paid search, Display and Paid Social programs with meaningful budgets and pipeline accountability
• Comfortable working in the data, spotting trends quickly, and turning performance insights into a clear optimization plan
• Built and managed campaigns end-to-end, from strategy and setup to reporting and iteration
• Know how to build a testing roadmap, evaluate results thoughtfully, and avoid making decisions off weak signals
• Understand how messaging, targeting, and offers should evolve across different funnel stages and buyer types
• Work well with creative, content, and ops stakeholders and know how to align around performance goals
• Hands-on experience with ad platforms, analytics tools, and attribution/reporting systems such as Google Ads, X, Meta, LinkedIn Campaign Manager, Google Analytics, Salesforce, HubSpot, Looker, or similar
• Can create structure, prioritize quickly, and operate effectively without a fully built playbook