Product Marketing Manager - Channel

NinjaOne is a company dedicated to simplifying IT for over 35,000 customers globally. They are seeking a Product Marketing Manager for the Channel Segment who will own the go-to-market strategy and collaborate with various teams to drive awareness and revenue growth within the Channel audience.

Responsibilities:

• Act as the voice of the Channel market within NinjaOne, grounding messaging in real-world partner needs, competitive insights, and emerging industry trends
• Collaborate with Product and Upstream PMM to translate technical capabilities into clear, differentiated value propositions for Channel partners
• Partner with the Channel Segment Leader to ensure all marketing programs are intentional, consistent, and outcome-driven for the Channel audience
• Identify opportunities to evolve NinjaOne’s Channel solutions, pricing bundles, and positioning to align with market trends
• Lead GTM strategy for Channel-focused launches, partnering with Product, Sales, and Marketing to drive awareness and adoption
• Build messaging and tools that help both direct sales and partner-facing teams articulate NinjaOne’s differentiated value in the Channel market
• Partner with the Head of Channel Partnerships and Sales Enablement to deliver joint workshops, webinars, and training that help partners sell more effectively and deepen their client relationships
• Create Channel-focused enablement content: pitch decks, solution guides, competitive battlecards, objection-handling tools, and customer stories
• Simplify complex product features and market trends into clear, actionable insights, ensuring both internal teams and partners easily understand the value of our Channel-focused solutions
• Deliver training and ongoing support for the sales team to ensure alignment with key Channel messaging and positioning
• Build and maintain tools that help articulate product value, including case studies and testimonials from Channel partners and customers
• Develop and maintain Channel case studies, testimonials, and reference stories that highlight measurable business outcomes
• Help position NinjaOne as the most trusted platform for modern Channel partners, driving narrative ownership through strategic storytelling and thought leadership
• Contribute to industry content (e.g., whitepapers, reports, webinars, community panels) alongside the Head of Channel Partnerships and Channel Segment Leader
• Represent NinjaOne at key Channel industry events and in analyst briefings, podcasts, or panels
• Cultivate relationships with Channel influencers and partners to strengthen NinjaOne’s credibility and brand in the ecosystem
• Monitor market dynamics, competitive trends, and partner feedback to refine positioning and campaign strategy
• Track and report performance of Channel-focused launches and initiatives, tying results to pipeline and revenue impact
• Maintain and optimize messaging frameworks, campaign BOMs, and enablement tools to ensure consistency across teams and regions
• Partner with Revenue Orchestration, Demand Gen, and Segment Marketing to ensure integrated reporting and learning loops
• Tech-Savvy: You are well-versed in using essential tools like Microsoft, Confluence, Highspot, Salesloft, Pardot, Zoom, Asana, and Salesforce
• Other duties as needed

Requirements:

• 3+ years of experience in product marketing, particularly in B2B software, IT management, or Channel-focused technology
• Strong understanding of Channel business models, challenges, and buyer personas
• Experience crafting compelling messaging and executing go-to-market strategies
• Strong presentation skills and experience delivering impactful presentations to all levels
• Collaboration with sales enablement, content creation, and demand generation teams
• Strength in demand generation
• Ability to translate complex technical concepts into clear, accessible messaging
• Experience managing cross-functional projects in dynamic environments
• Strong analytical background and market research experience
• Data-driven decision-making skills
• Ability to build and scale processes ensuring they are streamlined and efficient
• Natural inclination to coach and support sales and partner teams with patience and empathy
• Excitement for helping others understand the intricacies of the Channel world
• Belief in the power of relationship-building to drive success
• Market insight and influence to help elevate teams and businesses
• Professionally fluent in German, French, or Japanese