Social Media, Marketing

Role Overview

• Lead the B2C Narrative: Orchestrate the strategy and execution of the social media ecosystem (Instagram, LinkedIn, TikTok and Beamer), transforming Gupy’s initiatives and solutions into native content that creates real connection and desire within our candidate community.
• Drive YouTube Strategy: Act as the strategist behind our channel, planning and optimizing content (Long & Shorts) with a focus on retention, SEO and brand authority for the B2C audience.
• Scale the Leadership Voice: Develop a founder-led growth strategy with executives, crafting narratives, curating topics and delivering high-level copywriting for our spokespeople to establish them as industry thought leaders.
• Amplify the "Entrevista Marcada" Podcast: Manage the 360° cycle of the podcast — from editorial concept to multiplatform distribution — turning each episode into a rich asset pool for brand positioning.
• Be a Content Partner to G&G (People & Management): Co-create Employer Branding strategies (for major initiatives) that boost pride of belonging and turn the Gupy team into a powerful network of organic ambassadors.
• Optimize B2C2B Conversion: Collaborate with the Performance team to create high-converting creatives, combining brand aesthetics with persuasive language for paid channels.

Requirements

• High-Performance Copywriting: Exceptional writing skills for diverse personas, able to shift from an educational tone for candidates to an executive voice for leaders.
• Experience in Social Media & Community Management: Mastery of native dynamics on LinkedIn, Instagram and TikTok, with a portfolio that demonstrates narrative building for brands (preferably B2C or Tech).
• Experience with YouTube Content: Practical knowledge of video SEO, audience retention and management of formats (Long & Shorts) focused on channel growth.
• Editorial and Project Management: Ability to coordinate complex calendars and multiple stakeholders, ensuring consistency and meeting deadlines without compromising creative quality.
• Data-Driven Mindset: Familiarity with analytics tools to extract actionable insights, monitor engagement and conversion KPIs, and adjust strategy based on data.
• Knowledge of Employer Branding: Basic understanding of how to turn internal culture into external communication assets for talent attraction.
• Podcast Experience: Proven experience leading distribution strategy and transforming audio/video content into high-engagement social media snippets.
• Social Selling and Ghostwriting Skills: Prior experience managing spokespeople and executive profiles with a focus on building authority (Thought Leadership).
• Experience with Generative AI Optimizations: Strategic use of AI tools to scale content production while preserving the human touch and brand identity.
• Background in Journalism or Advertising: A solid foundation in content curation and in structuring editorial agendas relevant to the HR and technology market.

Benefits

• Meal voucher on a Caju card;
• Health plan 100% covered by Gupy for you, with co‑payment for your legal dependents;
• Dental plan;
• Life insurance;
• Home office allowance;
• Support for physical health through benefits such as Wellhub and TotalPass;
• Starbem: telemedicine and online well‑being service offering an initial free package of 4 psychology sessions, 1 nutrition session and medical consultations;
• Guapeco: a pet care plan that provides reimbursements at any veterinary clinic in Brazil;
• 6 months maternity leave;
• Extended paternity leave;
• 5 days marriage leave;
• Internal recognition with Gupy Coins, which you can redeem as credit on your Caju card (rewards like Netflix voucher, Spotify voucher, pizza voucher, gamer voucher, romantic dinner voucher);
• Day off on your birthday;
• Creditas payroll loan with installments deducted directly from your paycheck and lower interest rates;
• Creditas Financial Education with exclusive content to help you focus on your financial literacy;
• Creditas Store, a shop where you can buy products or services and pay directly through payroll deductions;
• Férias&Co: annual travel credits to help you organize vacations by purchasing accommodation and flights in Brazil and abroad via subscription. We subsidize part of the monthly fee and you decide whether to subscribe;
• Woba: access to coworking spaces across Brazil for Gupiers;
• Opportunity to become a Gupy shareholder.