Develop and implement a social media strategy aligned with product launches, marketing goals, and audience needs
Create, edit, and publish content across platforms (e.g., X/Twitter, Instagram, LinkedIn, Telegram)
Manage content calendars, posting schedules, and distribution plans in coordination with global marketing and product teams
Work closely with product managers to communicate updates, new features, and benefits of Tether products
Collaborate with partners, influencers, and community leaders to drive awareness and trust
Track key performance indicators (KPIs) — engagement, growth, reach — and report campaign results to senior stakeholders
Adapt messaging for clarity, cultural relevance, and brand consistency
Use AI tools to brainstorm content ideas, visuals, and messaging frameworks to enhance campaigns (ideas only, not for final publication)

3–5 years of professional experience in social media management, ideally in fintech or tech sectors
Fluent in English (writing and speaking); Spanish is a bonus
Proven ability to grow and engage online communities across multiple social platforms
Skills in content creation — copywriting, basic graphics or multimedia (images, GIFs, short video)
Strong organizational skills and ability to manage deadlines, priorities, and cross-team coordination
Autonomous, self-starter attitude; able to work remotely and collaborate across time zones
Basic understanding of Bitcoin / stablecoins / blockchain products is preferred
Familiarity or willingness to use AI tools to generate creative social media concepts

Social Media Manager

Key skills