Performance Marketing Manager

Role Overview

• Develop and lead data-driven marketing campaigns across digital channels.
• Own full-funnel performance from top-of-funnel acquisition through conversion.
• Track, analyze, and optimize marketing performance across platforms.
• Own marketing spend efficiency and ROAS to ensure strong return on investment.
• Present performance insights, recommendations, and updates to leadership.
• Contribute to new product development through market insights and execution support.
• Plan and execute campaigns including product launches, promotions, upselling, and cross-selling initiatives.
• Leverage existing assets and AI tools to improve efficiency, messaging, and output.
• Optimize campaigns using performance data and trend analysis.
• Oversee social media channels and content calendars.
• Create and manage content using static creative and short-form video formats such as Reels and TikTok.
• Monitor and respond to comments, messages, and reviews in a timely and professional manner.
• Use AI tools to analyze social trends, competitive activity, and content opportunities.
• Source, manage, and evaluate influencers with focus on measurable return.
• Work directly with photographers, creative vendors, and AI tools, including development of quarterly shot lists.
• Ensure creative assets are uploaded and organized within Google Drive.
• Support packaging and product content development as needed.
• Monitor and report on performance daily, weekly, and monthly.
• Prepare executive-level reporting covering sales by channel, marketing spend, ROAS, and performance trends.
• Track weekly, monthly, and quarterly growth patterns across campaigns.

Requirements

• 5+ years of experience in digital marketing, growth marketing, or performance marketing.
• Proven experience owning marketing performance and budgets across multiple channels.
• Strong analytical skills with experience tracking ROAS, spend, and performance metrics.
• Hands-on experience with social media, content creation, and campaign execution.
• Comfortable using AI tools for content generation, analysis, and optimization.
• Strong communication skills with the ability to present insights clearly to leadership.
• Highly autonomous and self-directed working style.
• Strategic mindset with strong execution capability.
• Comfortable owning results and being accountable for performance outcomes.
• Organized, proactive, and performance-driven approach.

Benefits

• Final compensation is set after evaluating experience and location.