Marketing Manager, Specialty Franchise-Remote within EST and CST

Siemens Healthineers is a global leader committed to advancing healthcare innovation. As the Marketing Manager for the IMMULITE Franchise, you will define and execute the North America strategy to achieve revenue and growth targets while collaborating with global and regional marketing teams.

Responsibilities:

• Drive the North America strategy for the IMMULITE portfolio to achieve revenue and growth targets
• Partner with Global and Regional Marketing on portfolio development, lifecycle strategy, and product health
• Translate competitive insights into clear market differentiation
• Deliver marketing programs, promotions, and campaigns that accelerate customer adoption
• Align closely with core lab marketing teams on go-to-market execution
• Support sales through customer visits, clinical insights, and educational engagement
• Build strong relationships with KOLs and support evaluations and scientific presentations

Requirements:

• 4+ years of marketing or sales success (3+ years in diagnostics; allergy experience a plus)
• Strong ability to influence and collaborate across teams and leadership levels
• Proven problem-solver who thrives in complex or ambiguous situations
• Polished communication and executive presentation skills
• Ability to quickly develop deep product knowledge across multiple lines
• Bachelor's degree or equivalent experience
• Willingness to travel up to 25%