Audience Development Manager

Role Overview

• Collaborate with City Cast’s central marketing team to develop and execute a localized marketing plan and budget that includes partnerships, sponsorships, PR, social and other tactics that have proven successful in other markets
• Conceive of creative out-of-the-box marketing ideas, test them and capture their impact
• Helps ideate on swag or merch when needed for membership or marketing campaigns
• Serve as the local keeper of the marketing calendar, ensuring the team is ready to execute across all platforms at key campaign moments
• Work with Executive Producer to identify regular opportunities to weave members into content across platforms
• Work with HQ membership team to develop special local member incentives such as locally designed artists prints
• Develop creative ideas for attracting, engaging, and retaining members
• Work with Executive Producer to develop the social media strategy and content plan across Instagram, TikTok, YouTube, and Reddit
• Handle all marketing and engagement aspects of the local social media strategy
• Coordinate with the central marketing team to execute giveaways and influencer campaigns
• Attend IRL events on City Cast’s behalf. When we're a host or sponsor, ensuring that our brand is visible and consistent with our style guide, and that our presence is highly engaging to potential audience
• Work in collaboration with the local Sales Executive to identify potential partnerships that blend sales and trade for mutual benefit
• Adapt national creative campaigns for local audiences across platforms
• Collect and create local content for marketing team to use in digital ads promoting City Cast Madison
• Manage local PR outreach, building relationships with other local media outlets
• Plan and execute at least four member events per year with support from HQ membership team
• Manage local membership campaign execution, ensuring strong and compelling messaging across podcast, newsletter, and social
• Serve as the primary point of contact with the City Cast Madison membership base, engaging and activating members at member events and in a closed chat group.
• Drive social community engagement daily across all platforms, including monitoring and responding to comments and DMs on IG, TT, Spotify, YouTube, Reddit and other key audience touchpoints
• Monitor all local audience-facing platforms and touchpoints to ensure consistency with City Cast’s brand, voice, and overarching marketing strategy
• Track, analyze, and share out social performance and growth metrics

Requirements

• 3+ years experience in marketing or audience engagement, ideally in a media or editorial environment
• Deep familiarity with the leading social platforms, with experience creating successful content and audience strategies for them
• Deep knowledge of Madison’s local culture, institutions, events, who is influencing who, and online communities
• Strong writing and voice skills — you know how to sound human, engaging, and on-brand
• A high level of organization, planning, and project management skills
• A natural brand evangelist and community builder who is energized by making connections and getting out in the city

Benefits

• excellent benefits