Full ownership of social media channels (primarily TikTok, Instagram, Facebook)
Development and execution of content strategy, storytelling frameworks, and monthly content plans
Copywriting and creation of CTAs focused on conversion and user action
Hypothesis generation and testing across formats, rubrics, and content mechanics with structured learnings
Briefing and coordination of designers, copywriters, media buyers, and video production teams
Competitor research and continuous SMM market analysis
Analytics tracking and interpretation: ER, CTR, Reach, Impressions, follower growth
Content optimization based on performance data
Ban and crisis management with fast response and clear processes

2+ years of experience in SMM / Social Media Management (performance-driven preferred)
Hands-on experience with TikTok, Instagram, and/or Facebook
Strong copywriting skills with a focus on conversion
Experience working with key metrics (CTR, ER, Reach, etc.)
Ability to manage cross-functional teams and workflows
Analytical mindset and data-driven approach
Upper-Intermediate+ English
Experience in affiliate marketing or performance marketing (Nice to have)
Experience working with paid traffic teams (Nice to have)
Understanding of funnels and user acquisition mechanics (Nice to have)
Experience with viral content formats and trends (Nice to have)

Senior Social Media Growth Manager

Key skills