Develop and execute external communications strategies tailored to China’s media landscape
Build and maintain relationships with relevant media (social media channels, podcasts, tech press, mainstream outlets)
Pitch story angles and secure interview and placement opportunities
Write and edit media materials including press pitches, narrative briefs, and messaging docs
Coordinate media engagements, ensuring clear messaging and timely follow-ups
Track media coverage, report outcomes, and adjust approach based on results
Advise on appropriate channels and formats for external engagement in China
Maintain organized records of outreach, placements, and messaging assets

Proven experience in communications, media relations, PR, or strategic outreach
Experience working with technology or AI companies preferred
Proven track record securing media coverage or placements in China
Strong understanding of China’s digital and traditional media ecosystem
Excellent writing and editing skills in Chinese; solid English communication ability
Ability to translate technical and complex content into clear external narratives
Self-starter mindset with ability to plan and execute independently

PR & Communications Manager

Key skills