primary commercial lead and strategic partner for key Local TV ownership groups, stations, cable operators & newspapers
navigate complexities of the evolving media landscape from Linear TV to Streaming and Addressable
achieve aggressive renewal and new business targets
lead the lifecycle of Master Service Agreements (MSAs)
cultivate and strengthen trusted advisor relationships with C-Suite leaders through consultation
orchestrate a team of Nielsen Account Managers and subject matter experts
identify and cultivate relationships with Digital leaders at Corporate and station levels
drive adoption of Nielsen’s Digital Solutions
collaborate with Customer Success Account Managers to dimension changes in audience behavior
serve as the bridge between clients and Nielsen organization
maintain rigorous pipeline hygiene within Salesforce
articulate unique benefits of Nielsen products across all client departments
travel expectations: up to 50%

10+ years of experience in Local Media (TV Station, Rep Firm, Cable, or Nielsen)
deep working knowledge of digital advertising including Monetization of Linear TV, Streaming, OTT, Addressable, and Advanced Advertising platforms
demonstrated proficiency in utilizing and presenting Nielsen data, products, and methodologies
exceptional writing, analytical, and presentation skills
expert-level proficiency in Salesforce, Google Suite, and MS Office
experience with Sales Enablement tools (SalesLoft, LinkedIn Sales Navigator) is highly preferred
4-year college degree required

Senior Account Executive / Sales Director – Local TV

Key skills