Define and own the creative quality bar across all UA formats (video, playable, static)
Build and lead the creative roadmap
set hypotheses, prioritize concepts, iterate based on performance data
Lead and mentor Creative Producers, providing clear visual direction and actionable feedback
Analyze creative performance metrics (CPI, IPM, CTR) to inform creative decisions and A/B test strategies
Collaborate with the UA team and marketing artists to align creative output with acquisition goals
Manage relationships with external creative agencies, ensuring quality and brand consistency
Leverage AI tools for ideation, prototyping, and creative analysis workflows

5+ years of experience in UA creative production or performance marketing creative direction
Strong visual literacy, being able to articulate why a creative works in technical terms (composition, color, pacing, visual hierarchy)
Track record of creative decisions leading to measurable performance improvements (lower CPI, higher IPM)
Data-driven mindset, being comfortable with dashboards, A/B tests, and using data to argue for creative direction
Experience managing or mentoring people in creative/production roles
Experience working with external creative agencies
Active user of AI tools for ideation, prototyping, and analysis
Fluent English (spoken and written)

Creative Lead

Key skills