Director, Content & Creative Strategy

Role Overview

• The Director, Content & Creative Strategy is a leadership role responsible for providing visionary leadership, strategic direction and tactical execution for the creation and launch of high-impact content and creative initiatives in Enrollment Management.
• This individual will lead a dynamic team of content creators, ensuring the delivery of innovative admissions narratives that align with organizational goals and engage key audiences.
• Demonstrate strong writing and editing skills by periodically assisting with copy creation for email, web, ads, print materials, and other formats.
• Oversee and mentor a team of content creator and writers, fostering a culture of creativity and accountability.
• Provide guidance, feedback, and training to team members to ensure skill enhancement and professional growth.
• Lead decision-making processes around creative direction, content priorities, and messaging frameworks for campaigns and projects.
• Serve as a key liaison with University Branding and other college partners among marketing, communication, and creative teams to ensure all initiatives align with organizational branding and messaging guidelines to support new student enrollment and revenue.

Requirements

• Manage full-time staff responsible for recruitment marketing and communications.
• Manage budget of approximately $1 Million.
• Bachelor’s degree in Marketing, Communications, or a related field; advanced degree, preferred.
• 5+ years of experience in content strategy, creative leadership, or a similar field, with at least 3 years in a supervisory capacity of full-time staff.
• Proven expertise in developing and executing data-driven content strategies tied to business objectives.
• Exceptional leadership and team management skills, with the ability to inspire and guide diverse teams.
• Advanced understanding of sub-brand development and storytelling principles.
• Strong decision-making and problem-solving skills, with the ability to think critically and adapt to shifting priorities.
• Excellent written, verbal, and interpersonal communication skills.
• Experience managing large-scale content and creative projects, particularly within complex organizational structures.
• Knowledge of emerging content platforms, audience engagement strategies, and evolving marketing trends.
• Ability to work collaboratively with senior stakeholders to align creative initiatives with overall business strategies.
• Occasionally travel domestically for admissions/marketing events.
• Travel regularly between DePaul's campuses as needed.

Benefits

• Working for a stable and well-known University.
• Top choice medical, dental, and vision benefits.
• Retirement plan matching contribution of 8%.
• Tuition waivers for employees and dependents.
• Generous paid time off, sick time, holidays, floating holidays, and more!
• Full-Time Benefits