Own and optimize HubSpot CRM as the central platform supporting lead management, lifecycle journeys, and engagement across the business
Design and implement multi channel automation strategies including email, WhatsApp, SMS, and other engagement channels
Architect and maintain data flows and integrations between HubSpot and internal and external systems such as Salesforce, Jotform, and custom platforms
Establish and enforce data hygiene, segmentation, governance, and compliance standards to ensure reliable and actionable CRM data
Partner with stakeholder teams across Marketing, Sales, Community, Learning, Engineering, and Operations to translate business needs into scalable automation solutions
Build, maintain, and evolve dashboards and reporting frameworks that surface performance, pipeline health, and lifecycle insights
Lead training, documentation, and enablement initiatives to drive strong platform adoption and consistent best practices
Act as an internal consultant and thought partner on automation strategy, continuously identifying opportunities for improvement and innovation
Stay current with emerging automation and AI capabilities and recommend enhancements that improve efficiency and engagement.

At least 6 years of experience in CRM, marketing automation, marketing operations, sales operations, or RevOps roles
Expert-level experience with HubSpot and/or similar CRMS, including hands-on configuration, workflows, reporting, and data architecture
Proven ability to design and manage complex automation programs across multiple audiences and regions
Strong understanding of data governance, privacy, and compliance frameworks, including GDPR, CAN SPAM, and consent management
Demonstrated ability to translate business strategy into scalable system architecture and automation solutions
Strong analytical skills with experience building dashboards and deriving actionable insights from CRM data
Ability to work cross-functionally and manage multiple stakeholder priorities in a dynamic environment.

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Senior Marketing Automation Specialist

Key skills