Define and evolve the product vision and strategy, connecting user needs to business objectives;
Lead continuous discovery, validating problems, hypotheses, and solutions using data and research;
Structure and lead an experiments backlog;
Analyze usage and behavioral data to identify bottlenecks and scaling opportunities;
Define and track product KPIs;
Work closely with Marketing, Data, Technology, and Commercial teams;
Lead ceremonies and ensure clear communication with stakeholders and executives;
Build business cases and analyses to support strategic decisions;
Ensure consistent, high-quality deliveries, balancing discovery and delivery.

Experience in SaaS B2C or B2B2C.
Experience with monetization, pricing, or freemium models.
Strong analytical skills and mastery of growth metrics (conversion, retention, churn, CAC, LTV).
Experience with analytics tools.
Highly autonomous and proactive.
Strong results
and impact-oriented profile (experience with A/B testing and a data-driven culture).
Experience with prioritization and discovery frameworks.
Excellent communication and influencing skills.
Knowledge of AI/LLMs applied to product.

Meal allowance / meal voucher;
Flexible working hours and arrangements (for Remote positions);
Commuting allowance / transit voucher (for Hybrid or On-site positions);
Profit-sharing (PLR);
Multi-benefits: flexible benefits via Flash Card to use as desired;
Gympass / Wellhub;
Psicologia Viva (online platform for psychological and nutritional consultations);
Health and dental insurance;
Life insurance;
Extended parental leave (up to 6 months for mothers and 20 days for fathers);
Rede D'Ór: support and information for mother and baby health through an accredited network of nurses;
Partnership with SESC in your region (varied programming in education, health, culture, leisure and social assistance);
Birthday Day Off (one day off to take on your birthday or during your birthday month);
Learning platform with various courses to improve your knowledge (UCA);
Language academy (AIA);
Leadership development program;
Mentoring for Afya Women (MMA);
Discount on undergraduate and graduate courses at Afya educational units.

Product Manager – Senior

Key skills