About this role

Drive product adoption and monetization by partnering with Growth, Pricing, and Product teams.
Identify and prioritize high-value customer segments through careful market analysis.
Conduct customer interviews to create strong, differentiated product messaging.
Build market and competitive insights to inform pricing and growth strategy.
Create internal documentation and tools for Sales, CS, and Growth teams.
Track adoption and revenue, creating feedback loops to refine product roadmap.
Adapt strategies as business scope evolves and coordinates with critical programs.

Strong track record in B2B SaaS Product Marketing with pre-accounting knowledge.
Interest in financial workflows and complex operational problems faced by SMEs and accountants.
Experience in Fintech, Spend Management, or Accounting software is a big plus.
Proven experience building and executing Go-to-Market plans, launching new products, and driving sustained feature adoption and monetization.
Ability to turn customer insights into clear, compelling messaging and enabling Sales and CS with practical, high-impact materials.
Proactive, comfortable with ambiguity, and enjoy working cross-functionally.
Fluent in English; speaking French is a plus.

Senior Product Marketing Manager – Financial Tools, Pre-accounting

Key skills