Field Marketing Manager

Driven Brands is North America's largest automotive services company, and they are seeking a Field Marketing Manager to ensure that Maaco shops deliver on their brand promise. This role involves translating national campaigns into local activations, optimizing shop performance, and providing actionable insights to marketing leadership.

Responsibilities:

• Shop Performance Optimization – Partner with operations to diagnose barriers and deploy local marketing solutions that lift estimates and repair orders
• Innovation Engine – Test new tactics and evaluate scalability across the system
• Brand Consistency – Ensure shops execute against brand standards and promotions to deliver the Maaco customer promise
• Insights & Reporting – Provide actionable insights to marketing leadership, surfacing best practices that influence broader field marketing playbooks
• Communication - Hold one-on-one communications with DMAs and franchisees across system to communicate local marketing and media plans
• Customer Engagement - Leads all FZ to consumer efforts including Call Center, Reputation Management, and Promotions

Requirements:

• Must be able to work in the United States, on an on-going basis, without sponsorship
• 5+ years in field, retail, or multi-unit marketing (corporate or franchise experience strongly preferred)
• Proven success executing local marketing plans that delivered measurable growth
• Business acumen with budget ownership or P&L exposure a plus
• Strong, collaborative working partner; builds trust with field and cross-functional teams
• Excellent communicator who can make insights actionable for both leadership and shop-level teams
• Self-starter that excels in a performance driven environment, detail-oriented
• Ability to create and deliver presentations to franchisees and senior level management
• Bachelor's degree required